10 Twitter Tips for Beginners

by Gary Woodill on July 2, 2009

While many people I know are on Twitter, there are lots of others still just looking at it or wondering how to get started. In response to a friend’s question on how to build up a list of people to follow and how to acquire followers, I wrote this set of tips. If they are useful, pass them on:

1. There are three types of messages in Twitter - tweets that include someone’s Twitter name (i.e., if you put @gwoodill in your tweet, then I will get it), replies to someone else’s tweet, and direct messages (DM), but only if the person has turned them on in their settings. The first two methods are public (anyone can see them) and the third way is private.

2. There are different styles of Twitterers. Some people use it mainly to talk to their friends and family. Unless you know the person, you probably won’t find their tweets very interesting. Some people are there mostly to market their products and services. If you need something, I’m sure there is someone on Twitter who offers what you are looking for. Personally, I use Twitter as a research tool/search engine, and as a place to both give to the community within my industry (adult learning and development) and to receive from the same community.

3. To get a following, and not just follow, you need to post useful stuff for the community you want to attract. My tweets are mostly about learning and technology, my main area of interest. As well, the people I follow are mostly in this industry, and I use the Twitter stream to pick up fresh ideas and innovations as they happen. I put out occasional calls for assistance on a topic, and I contribute references and ideas when I see that I can be helpful. Most recently, for example, I responded to @davecormier with some references to a book and three articles on the links between medieval guilds and modern communities of practice.

4. Start by following a few hundred of people in your area of interest. Use the Find tool to locate 2-3 well known people in your field of interest on Twitter. Look at each of the people they are following, and at their followers. If a person’s bio or Tweets relate to your topic, then follow them. For example, if you look at the people I follow, then you will find mostly people in corporate training and e-learning. A significant percentage of the people you follow will follow you back.

5. Later, as you build up the list of people to follow, you will want to “cull” your list to the most useful, productive or interesting people. This process is a little like doing a wine reduction when cooking; as you reduce the list of people you follow to the most relevant to your interests, your Twitter stream become more intense and interesting.

6. Retweeting is a way of spreading a tweet that you like to your followers. It also often makes friends, as people like to be retweeted. They take it as a compliment. So, retweet the most interesting tweets that you read. Preface a retweet with RT and include the person’s Twitter name. e.g. RT @gwoodill This is a great book…etc. But, don’t just retweet - make sure you add your contributions to the stream.

7. Send out at least 1 or 2 helpful, useful, funny or interesting tweets a day to be seen as someone worth following. If you are inactive the number of people following you tends to drop off; if you tweet too frequently, you can be seen as overly intrusive or “loud”. While it is acceptable to mention what you are doing, don’t spam with tweets about your products or services. You need to find the balance.

8. To increase the number of people following you, find directories that list Twitterers by category, and list your Twitter name under each keyword that describes your interests. 

9. Use the search tool on your home page or go to http://search.twitter.com to search for your topics of interest. Also search for conference names in your field. There are now often Twitter stations at conferences and people attending sessions at conference who post tweets, which is another way to find active and interesting people.

10. Note the convention of using hashtags (#) to pull together people in a group or around a topic. For example, searching for #PM will yield hundreds of potential contacts in project management. You will see other interesting hashtags to search with embedded in the tweets of others. 

I hope that helps. Once the ball starts rolling, it’s fun to see your lists build. Send me a tweet at @gwoodill to let me know how it is going.

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Many learning management system (LMS) vendors experience the following scenario. A prospective client arrives at their tradeshow booth and asks, “Does your LMS do compliance?” The answer to this question is not a simple one.

The concern with compliance is driven by laws and regulations that require specific training, the desire of companies to avoid liabilities, the implementation of business objectives, and the reduction of paperwork. To understand this topic fully, we need to distinguish between the ability to track compliance in a number of areas with the fact that, as a piece of software, a learning management system may itself need to be compliant with certain standards and regulations. It is also important to realize that laws and regulations are specific to individual countries or states, and will likely vary widely from one jurisdiction to another. The examples below are drawn from the United States and Canada but there will be parallel issues in the legislation of other countries.

Here are the main compliance issues that one needs to consider in choosing a learning management system:

Accessibility standards – there are two aspects concerning accessibility and LMSs. The first one is to ask whether the learning management system and its website is itself accessible to people with disabilities. The second is to ask whether the learning management system can track accessibility of online courses and face-to-face training opportunities. In the United States, accessibility regulations come under the Americans with Disabilities Act (ADA) and Section 508 (29 U.S.C. ‘794d) of the 1998 Rehabilitation Act. In Canada, these standards are known as Common Look and Feel (CLF) standards for government websites. These standards closely follow the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 1.0.

Human Resources standards and regulations - most countries have passed legislation regulating employment that may or may not include aspects of training. For example, in the United States there are Equal Employment Opportunity Commission (EEOC) regulations and provisions of the Fair Labor Standards Act (FLSA). Many other countries have equivalent legislation. Given the overlap between human resources management (HRM) software, talent management software, and learning management systems, this may be an area that potential clients want to explore in their requirements for a LMS.

Interoperability standards – one the earliest demands of LMS users was that courses developed by different developers work in the same learning management system. This led to the development of one of the first sets of LMS standards, those of the Aircraft Industry CBT Committee (AICC), which published its first guidelines in 1989. In 1997, the IMS Global Learning Consortium (IMS GLC), a nonprofit member organization devoted to setting specifications and standards for the learning industry, was formed, and has issued many sets of specifications since that date. The same year (1997) saw the announcement of the Advanced Distributed Learning (ADL) initiative of the US Department of Defense. ADL developed the Shareable Content Object Reference Model (SCORM) and the ADL Registry of SCORM compliant software. LMS vendors are well aware of both AICC and SCORM, and generally say that they are compliant with both standards. However, in practical terms, most LMS implementations don’t work well with these standards “out of the box” and often require a period of adjustment and tuning to make them work seamlessly.

Quality standards – compliance with quality standards can be managed with an LMS and tied to both competencies and diagnostic/gap analysis procedures. These, in turn, can be linked to individual or group training plans. Relevant standards include workplace and manufacturing quality standards such as the ISO 9000 series, the QS 9000 series (US auto industry), ISO 14000 (environmental practices) and Good Manufacturing Practice (GMP) standards. These all can have implications for training.  Managers may also want to ask about the software engineering processes of the LMS vendor, to see if they conform to either ISO 9126 (evaluation of software quality) or the Software Engineering Institute’s Capability Maturity rating (1-5).

Regulatory compliance tracking - learning management systems, because they are essentially large databases, are often asked to track regulatory compliance with specific government legislation. Examples in the United States include the Health Insurance Portability and Accountability Act (HIPAA), and the Occupational Safety and Health Administration (OSHA) regulations. In Canada, the requirements of training for the Workplace Hazardous Materials Information System (WHIMIS) are sometimes tracked by a LMS.

Security standards – many organizations require very secure systems to store personal information. This is especially true in the medical field but can apply in many other areas. Requirements here may include the maintenance of audit trails, the deployment of completely closed systems, the use of digital signatures, such as the US Federal Drug Administration regulation FDA 21 CFR Part 11 for the medical, biotech, and pharmaceutical industries, and the use of high degrees of encryption for groups such as the banking industry. The is an ISO standard for information security - !SO 27001. Only a few LMSs are certified to this standard.

Tracking training for required certification and recertification – there are lots of examples of regulatory compliance for training in specific industries, where employees are required to be certified before being on the job, and need to be recertified on a regular basis. Many LMSs track certification, and can issue automatic alerts as the date for recertification approaches. This need can be driven by legislation or by standards imposed by a specific industry or company. Examples would be workers in the nuclear industry, or air traffic control, who need to keep skills up to date and at optimal performance levels.  

Tracking training for liability reduction – training can help reduce liability for employers in areas that can be controversial. Courses or educational materials on such things as sexual harassment, or employment discrimination, might be much less expensive to provide (and a good thing to do in any case) than the settling of lawsuits in disputes in these areas.

Reduction in paperwork - Finally, a fully functional LMS can have features that reduce workload and paperwork for compliance management. Such features can include auto-enrollment in compliance training based on job, automatic notifications to managers and workers on failures to complete compliance training, assessment and evaluation of compliance training, issuing of certificates on completion of compliance training, and many other configurations for tracking and reporting in this area.

So the answers to questions on compliance and learning management systems are not simple and are multifaceted. Hopefully this short guide will be of some help in sorting out what you need to do in this area.

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Hacking my Heart

by Gary Woodill on April 6, 2009

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I spent a portion of today getting a software upgrade for my implanted defibrillator, as part of the checkup I get every six months to see how this life-saving device is functioning. It has already been subject to one recall, for the wire that goes into my heart, which in some cases can fray and malfunction.

The software upgrade is to allow me to connect with a box near my bed that will be in constant wireless contact with the device in my chest. It will take scheduled readings on the state of my heart while I sleep and send the results to a server in Chicago, where they can be accessed and read by the cardiac health professionals at my local hospital. I won’t even know that the readings have been taken or that the data has been sent. So much for privacy!

The checkup today allowed the friendly nurse at the clinic to read the functioning of my heart for the past six months, to test the device by turning a dial to make my heart go faster or slower, and to check that everything is functioning as it should.

This amazing capability is only one example of how new medical devices area attaching themselves to our bodies like electronic leeches, purporting to cure but also turning us slowly into involuntary cyborgs.

There is more of this on the way. Toto, a toilet manufacturer in Japan, has a model that checks your urine stream, and sends the results to your doctor via the Internet.

 

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And various types of smart underwear are now being used to monitor both the health and location of individuals in case they have a heart attack or wander too far. UK researchers have developed a “smart bra” that checks the woman wearing it for breast cancer.

All these wearable and implanted devices are converging - soon there will be a pacemaker with built-in GPS in the same unit, and perhaps a Bluetooth transmitter to play digital music into your brain implant.

If you think all this is far-fetched, check out Lynn Marentette’s post on User Interface Engineering; she writes about ambient kitchens to help cooks with memory loss, digital jewelry to help track people with Alzheimer’s Disease. 

This new world is already here.

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Do Generational Differences Matter?

24 February 2009

Humans like to categorize. It simplifies our thinking. But, it can also lead to mis-judgements as we blithely place the people we encounter into one category or another.
I do think that there are distinct generations of learners and workers out there, and that the experiences of the y0ungest generation of workers have been quite different [...]

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Business is Getting Rough

20 February 2009

My friend Christine Martell in Oregon wrote about the struggle she is now having with her business, VisualsSpeak. Christine uses photographs and drawings to help people figure out strategies and dreams, in order for them to be successful in life and business. Unfortunately, demand for Christine’s services is way down right now, something that is [...]

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Education vs Training: Using Twitter as a Research Tool

5 February 2009

I’ve increased my activity level on Twitter over the past month, and I am beginning to see its potential beyond documenting the trivial. As a test, I asked my “followers” to tell me the differerence between “education” and “training”. I received about 40 responses, many of them unique. After you read them, please add your [...]

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10 New Possibilities with Mobile Learning - Webinar Feb.4, 1pm EST

30 January 2009

Along with my colleagues, I will be presenting a webinar on Wednesday, Feb. 4, at 1pm EST (10am PST), on new possibilities with mobile learning. When mobile learning first arrived on the scene about 10 years ago, it was thought to be like e-learning except on a smaller screen. That is, educational material was packaged [...]

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Teaching Machines: a 100 year old vision

21 January 2009

(The following is an excerpt from the introduction to my new edition of Emerging e-Learning Content 2009, to be published by Brandon Hall Research in early February 2009)
It has been exactly 100 years since the British writer E.M. Forster wrote a short story describing an audiovisual machine that could deliver a lecture to a [...]

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7 Things You Don’t Need to Know About Me

4 January 2009

OK, I’ve been tagged by my colleague Janet Clarey to describe 7 things y0u really don’t need to know about me. I’m playing along even though I don’t usually participate in such things, just to show Janet that I am a social guy… So here goes:
1. I love being a grandfather. I have 3 grandchildren, [...]

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Increased Interest in SharePoint as a Learning Technology

22 December 2008

In a recent post, Tony Karrer, says:
“I’ve been having fabulous conversations about using SharePoint. SharePoint is so flexible and the documentation for it is so big and diverse, that a big part of my goals have been to understand the different ways that training organizations are using SharePoint.”
My former employer, Operitel Corporation, has been integrating [...]

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