I’ve been thinking about a possible link between a specific personality type (introvert) and social media success for several months and what it means for learning in the workplace. (I haven’t done any significant research on this topic yet.)

I can’t synthesize this provocative older post from Venkatesh Rao but his insight was this:

…the word “social” in the term “social media” represents the ultimate in misleading advertising, and is responsible for many failures and a lot of disenchantment, especially within the enterprise.

Here are the parts of his post that became my initial ear worms:

  • thoroughly introverted, unsociable, egoistic, and ornery individualists take to (social media) like ducks to water
  • social media amplifies the human traits of social manipulation and exploitation
  • successful social media efforts are fueled by self-interest
  • social media attracts extroverted, harmony-seeking, consensus-driven people who end up carcasses

So I went looking and found some opinions about his first bullet point…

On introverts

Peter Cashmore wrote about introverts here (and noted that a very popular social media personality, Guy Kawasaki, described himself as a loner). Cashmore ran a poll and reported results showing

61% of Twitter users considered themselves introverts (only 13% described themselves as extroverts).

In another post, Mark Dykeman reminds us that the difference between introversion and extroversion lies in the effect other people have on us.  He thinks social media removes the need to connect in person (something extroverts are more comfortable with). He quoted Laura Thomas at Dell:

“social media is very introvert-friendly (because many introverts) are more comfortable writing their thoughts/feelings than they are speaking them.”

Dykeman also notes that Darren Rowse (who has a huge online presence) said:

“as an extreme introvert I enjoy social media as it gives me social content but in a measured way.”

Lou Covey wrote that social media is attuned to introverts  because it levels the playing field.

Russell Miyaki wondered if, because social media is a controlled environment, introverts can be connected with their own world online and be by themselves at the same time.

Brent Leary, a self-described “introvert with an accounting degree for crying out loud” wrote about his success with social media.

Sandy McMullen, talking about the book Twitter Revolution, noted that

social media allows those with a preference for introversion to reveal themselves after the have had a period of time to reflect on what and how they want to present themselves.

Anthony Vultaggio thinks introverts have a distinct advantage with social media.

“[Online] social networking is a solitary activity done from the privacy of one’s personal computer. Traditional introverts…lack the need for feedback…they reach inward.”

Here, Jim Blasingame interviews Patricia Weber (a former corporate trainer) in a poorly titled podcast about whether or not social media is a tool or a crutch for introverts (assumes there’s something wrong with being an introvert). She notes that social media, while used by all personality types, can be a productive. She thinks an introvert can be a good bet for getting a social media strategy rolling or to keep it rollling.

I’m not a big fan of Myers-Briggs but this is interesting. Breanne did an unscientific survey of 296 people on Twitter and found that INFPs are more represented than other personality types (14.7% in the Twitter sample vs. 4.4% of the general population.)

A good instructor can keep all personality types engaged but I suspect many introverts keep quiet in the  classroom and may not have their voice heard. Perhaps social media offers introverts a platform for their voice.

Now I’ll just have to think a bit more about the other three points I took away from Rao’s post.

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I’ve been slicing and dicing our Authoring Tool KnowledgeBase and doing some online research in response to a question about collaborative rapid authoring tools that developers in multiple locations can use. Thought I’d share what I found for three reasons - (1) hopefully to provide some valuable information, (2) to see who I may have missed so I can add them and/or get them added to our KnowledgeBase (3) to let you know about the type of client-driven research we do at Brandon Hall Research.

After looking at the Authoring Tool KnowledgeBase I went to my LinkedIn and Twitter network. Immediately heard back from two people. (gotta love crowdsourcing)

My methodology:

  1. Rapid = Tool designed for SME with no page design, authoring, or programming experience (this doesn’t exclude tools with additional functionality for advanced users).
  2. Collaborative across locations = Server-based authoring environment that one or more content developers access simultaneously using their browser for collaborative authoring.
  3. PRIMARY type of content is online courses, CBT, conversion of existing content, presentations (and not tests/assessment, games, simulation tools). Authoring tool vendors sometimes get ticked off about being excluded from this type of filter when their primary type of content is excluded but their secondary type content is not. (e.g. they are primarily a test/assessment tool but also can do online courses). Note to vendors: If you fall in that category, feel free to make comments with information about your authoring tool.

(Also note that I have not used each of these tools but am familiar with them. I’m not making recommendations, just a resource)

Collaborative Rapid Authoring Tools:

If you needed more filtering the Authoring Tool KnowledgeBase can break things down to computer platforms (play and develop), plug-in requirement, SCORM, languages, third-party interoperability and ton of of other stuff.

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Get your LCMS fix - Content Strategy Paper

by Janet Clarey on June 4, 2009

I had a brief chat with Bryan Chapman via email the other day. I was giving all the Brandon Hall Research blogs a new look so dropped Bryan a note to let him know I’d be doing some admin stuff in his blog. He sent me a white paper he wrote about LCMSs. In the paper there are several mini case studies  and seven steps for creating a content-centric learning strategy. At the same time, I ran across this post from Xyleme’s blog on how NOT to adopt an LCMS. And while I’m at it, Brandon Hall keeps a KnowledgeBases of 38 LCMS systems. So there you have it…your LCMS fix.

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Googley design

26 May 2009

Googley design…worth thinking about in the context of instructional design.

Focus on people—their lives, their work, their dreams.
Every millisecond counts.
Simplicity is powerful.
Engage beginners and attract experts.
Dare to innovate.
Design for the world.
Plan for today’s and tomorrow’s business.
Delight the eye without distracting the mind.
Be worthy of people’s trust.
Add a human touch.

The principle flows from Google’s Corporate Philosophy
“Ten [...]

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I don’t know what title to give this post…UNCLE maybe?

20 May 2009

In this months T+D there is an article called “One for the Ages” about tackling the classroom generation gap. It assumes there is one…
Here are just two statements from within the article that caused me to raise my eyebrows:

“Now, for the first time in history, multiple generations sit together in the classroom.”
This is absurd. We’ve [...]

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