The Four Personality Types: Initiators, Blockers, Supporters, and Observers

by Richard Nantel on August 25, 2008

I just finished reading Sway: The Irresistible Pull of Irrational Behavior, which explores the psychological influences that can lead us to make bad decisions. One section of this book proposes that only four types of people exist in any group:

  • Initiators who always have ideas, propose new projects, and are optimistic about the outcomes
  • Blockers who are likely to question and block new initiatives
  • Supporters who side with either the initiator or the blocker
  • Observers who don’t take sides but prefer to just comment on the matter at hand

You would think you’d like to fill up your team with plenty of initiators and few blockers to help drive innovation. But, that would be risky. Initiators tend to be highly optimistic about any new idea. Without a sobering second thought by a blocker, energy can be wasted on bad ideas.

The risks are significantly higher in the airline industry. Research indicates that a large percentage of plane crashes have been caused by pilots who, as confident and optimistic initiators, attempted dangerous maneuvers. The other members of the cabin crew, too respectful of the captain’s authority and swayed by the captain’s optimism, remained silent. As the author describes it:

“A strong initiator can quell a blocker.”

To address this risk, airline cabin crews are being provided with Crew Resource Management training to learn to become potential blockers when faced with bad or overly optimistic decisions by those in authority. This training program was designed by NASA and is intended to catch bad decisions before they result in loss of life.

“When pilots spot a departure from safety procedures, they are trained to challenge the captain.”

Teams in any workplace should learn these skills. Those in charge need to learn to tolerate dissent. Blockers need to be given the freedom to voice concerns without reprisal and need to be encouraged to provide feedback.

Share and Enjoy:
  • Digg
  • del.icio.us
  • ThisNext
  • Technorati
  • blinkbits
  • blogmarks
  • co.mments
  • Netscape
  • Reddit
  • StumbleUpon
  • YahooMyWeb

Post to Twitter Tweet This Post

{ 1 trackback }

The theory of Sway in advertising « digicynic
April 27, 2009 at 4:28 am

{ 2 comments… read them below or add one }

Stephen Downes August 26, 2008 at 2:35 pm

These taxonomies are really not very informative. Most of the work is being done appealing to the reader’s intuition. But there is no real reason to believe that they correspond to reality.

And they’re unimaginative, absurdly easy to create (and bull out with enough verbiage to fill a book). For example – how about dividing employeers into ‘ahead’,'behind’,'left’,'right’ of any initiative. ‘Aheads’ are the people who are anticipating it and getting ready, ‘behinds’ are the people who don’t have their systems in place, ‘left’ is the person who wants to spread it out to more people, ‘right’ are the people who want to limit it to a more conservatiev pilot phase.

There’s your book.

Richard Nantel August 27, 2008 at 8:28 am

Our brains are so wired towards pattern recognition that taxonomies to describe personality types always ring true. That’s likely why astrology still appears in our daily newspapers. Everyone reads the “If you’re born today, you are…” and thinks “that’s me exactly!”

Here’s a taxonomy for Canadians inspired by your suggestion, Stephen:

* Forward
* Defense
* Left winger
* Right winger

Leave a Comment

Previous post:

Next post: